--- title: Adding a user to Google Tag Manager description: In this video, I walk you through the process of adding a user to Google Tag Manager (GTM). First, you'll need to log in at tagmanager.google.com with a Google account that has access to your GTM. Once you're in, select the appropriate account, navigate to the admin section, and choose user management at either the account or container level. Finally, click 'add' in the top right corner to proceed. 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[Google Tag Manager](https://support.bristechtonic.co.uk/knowledge-base/integrations?hsLang=en-gb#google-tag-manager) 8 January 2026 # Adding a user to Google Tag Manager ### Objective This SOP outlines the steps to add a user to Google Tag Manager (GTM) for effective team collaboration. ### Key Steps   **Step 1: Access Google Tag Manager** [0:00](https://loom.com/share/8e5857b40cfc4c3d8e052f9017d8c1a3?t=0) ![generated-image-at-00:00:00](https://loom.com/i/a8e8235338834ac38decc9c88c307efa?workflows_screenshot=true) - Go to [tagmanager.google.com](https://tagmanager.google.com/). - Log in using a Google account that has access to your GTM.   **Step 2: Select Your Account** [0:18](https://loom.com/share/8e5857b40cfc4c3d8e052f9017d8c1a3?t=18) ![generated-image-at-00:00:18](https://loom.com/i/33b82563e0a04232b1d3c40241a1269c?workflows_screenshot=true) - After logging in, select the GTM account you wish to manage.   **Step 3: Navigate to Admin Settings** [0:27](https://loom.com/share/8e5857b40cfc4c3d8e052f9017d8c1a3?t=27) ![generated-image-at-00:00:27](https://loom.com/i/8f425da0a5fa4c4795502dd5eb084050?workflows_screenshot=true) - Click on the 'Admin' option in the left sidebar.   **Step 4: Choose User Management Level** [0:27](https://loom.com/share/8e5857b40cfc4c3d8e052f9017d8c1a3?t=27) ![generated-image-at-00:00:27](https://loom.com/i/8f425da0a5fa4c4795502dd5eb084050?workflows_screenshot=true) - Decide whether to manage users at the account level or the container level. - Click on 'User Management' accordingly.   **Step 5: Add a New User** [0:43](https://loom.com/share/8e5857b40cfc4c3d8e052f9017d8c1a3?t=43) ![generated-image-at-00:00:43](https://loom.com/i/9b11035b3de14bc9b1d4234acd2b6db3?workflows_screenshot=true) - Click on the 'Add' button located in the top right corner.   **Step 6: Enter User Details** [0:43](https://loom.com/share/8e5857b40cfc4c3d8e052f9017d8c1a3?t=43) ![generated-image-at-00:00:43](https://loom.com/i/9b11035b3de14bc9b1d4234acd2b6db3?workflows_screenshot=true) - Input the email address of the user you want to add.   **Step 7: Set User Permissions** [0:57](https://loom.com/share/8e5857b40cfc4c3d8e052f9017d8c1a3?t=57) ![generated-image-at-00:00:57](https://loom.com/i/967ef127270241f785ffcd6ee8bd795f?workflows_screenshot=true) - Check the 'Publish' option to grant full access to the user.   **Step 8: Send Invitation** [0:57](https://loom.com/share/8e5857b40cfc4c3d8e052f9017d8c1a3?t=57) ![generated-image-at-00:00:57](https://loom.com/i/967ef127270241f785ffcd6ee8bd795f?workflows_screenshot=true) - Click on 'Invitation' to send the access request to the user. ### Cautionary Notes - Ensure that the email address entered is correct to avoid sending invitations to the wrong person. - Be cautious when granting 'Publish' access, as it allows the user to make changes to the GTM setup. ### Tips for Efficiency - Regularly review user access to ensure that only necessary personnel have access to GTM. - Use a shared document to track user access and permissions for better management. ### Link to Loom [https://loom.com/share/8e5857b40cfc4c3d8e052f9017d8c1a3](https://loom.com/share/8e5857b40cfc4c3d8e052f9017d8c1a3) - [Getting started](https://support.bristechtonic.co.uk/knowledge-base/getting-started?hsLang=en-gb#main-content) - 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