How BrisTechTonic Audits A Page For Google's E-E-A-T Quality Criteria

What the skill does: Scores a single page on the 4 E-E-A-T pillars: Experience, Expertise, Authoritativeness, Trustworthiness. Each pillar: 0-100 with specific evidence + gaps. Classifies the page as YMYL (Your Money or Your Life) which weights Trustworthiness higher. Returns prioritised actions: HIGH (pillar < 50 on YMYL), MEDIUM, LOW.

Why it matters: E-E-A-T is the quality signal Google has formalised for both classic search and AI Overview citations. Pages without trust signals get filtered out of AI search citations even if they have good keyword targeting. YMYL pages especially — weak Trustworthiness means invisible in AI search. The 4 pillars are objective enough to score consistently.

What's new: Pillar-by-pillar evidence list (not just a score) — every recommendation is grounded in what was/wasn't found on the page. YMYL weighting baked in. 'What we'd ship in 2 hours' section separates quick wins from deeper investments. Mirrors AI search citation criteria, not just Google ranking criteria.

Use cases: Pre-publish review of a new pillar page. Why-isn't-this-ranking diagnostic for a stuck YMYL page. AEO/AI-Overview visibility prep. Annual quality review of cornerstone content.