--- title: How To Brief Us On Content So We Can Write In Your Voice description: Learn why tone of voice matters in website content. Discover how we capture your style, involve you in reviews, and ensure all content reflects your brand authentically before publishing. --- [Skip to content](https://support.bristechtonic.co.uk/knowledge-base/how-to-brief-us-on-content-so-we-can-write-in-your-voice#main-content) English - United Kingdom Show submenu for translations [![dark-bristechtonic-word-clear-background](https://support.bristechtonic.co.uk/hs-fs/hubfs/BrisTechTonic%20Website/Logos/dark-bristechtonic-word-clear-background.png?width=200&height=113&name=dark-bristechtonic-word-clear-background.png)](https://www.bristechtonic.co.uk/?hsLang=en-gb) Open main navigation Close main navigation - English - United Kingdom Show submenu for translations - [Contact us](https://www.bristechtonic.co.uk/contact) [Contact us](https://www.bristechtonic.co.uk/contact?hsLang=en-gb) How can we help you? - There are no suggestions because the search field is empty. 1. [BrisTechTonic Knowledge Base](https://support.bristechtonic.co.uk/knowledge-base?hsLang=en-gb) 2. [Working with BrisTechTonic](https://support.bristechtonic.co.uk/knowledge-base/working-with-bristechtonic?hsLang=en-gb) 23 March 2026 # How To Brief Us On Content So We Can Write In Your Voice ### Why tone of voice matters We won't write content for your website until we've captured and validated your tone of voice. Content that sounds nothing like you — or like generic agency copy — does more harm than good. ### How we capture your tone of voice Usually through: reviewing existing content you're happy with, asking targeted questions about how you'd describe your services in conversation, and sometimes a short recorded conversation where we listen to how you actually talk about your work. ### What you can do to help - Share examples you like: Existing content, or anything elsewhere that captures a tone you like. - Tell us what to avoid: Phrases or styles that would immediately feel wrong. - Review drafts promptly: The first piece we write is the most important to review carefully. Your feedback on that draft shapes everything that follows. ### Who approves content? You do, always. We never publish to your live site without your explicit sign-off. - [Getting started](https://support.bristechtonic.co.uk/knowledge-base/getting-started?hsLang=en-gb#main-content) - [Onboarding](https://support.bristechtonic.co.uk/knowledge-base/getting-started?hsLang=en-gb#onboarding) - [Troubleshooting](https://support.bristechtonic.co.uk/knowledge-base/troubleshooting?hsLang=en-gb#main-content) - [Websites](https://support.bristechtonic.co.uk/knowledge-base/troubleshooting?hsLang=en-gb#websites) - [Integrations](https://support.bristechtonic.co.uk/knowledge-base/integrations?hsLang=en-gb#main-content) - [Google Analytics](https://support.bristechtonic.co.uk/knowledge-base/integrations?hsLang=en-gb#google-analytics) - [Google Search Console](https://support.bristechtonic.co.uk/knowledge-base/integrations?hsLang=en-gb#google-search-console) - [Google Business Profile](https://support.bristechtonic.co.uk/knowledge-base/integrations?hsLang=en-gb#google-business-profile) - [Google Tag Manager](https://support.bristechtonic.co.uk/knowledge-base/integrations?hsLang=en-gb#google-tag-manager) - [Understanding SEO](https://support.bristechtonic.co.uk/knowledge-base/understanding-seo?hsLang=en-gb) - [Website Structure](https://support.bristechtonic.co.uk/knowledge-base/website-structure?hsLang=en-gb) - [Measuring SEO Performance](https://support.bristechtonic.co.uk/knowledge-base/measuring-seo-performance?hsLang=en-gb) - [AI Search and SEO](https://support.bristechtonic.co.uk/knowledge-base/ai-search-and-seo?hsLang=en-gb) - [Platform Guides](https://support.bristechtonic.co.uk/knowledge-base/platform-guides?hsLang=en-gb) - [Working with BrisTechTonic](https://support.bristechtonic.co.uk/knowledge-base/working-with-bristechtonic?hsLang=en-gb) - [Google Ads and PPC](https://support.bristechtonic.co.uk/knowledge-base/google-ads-and-ppc?hsLang=en-gb) - [Common Client Questions](https://support.bristechtonic.co.uk/knowledge-base/common-client-questions?hsLang=en-gb) [![dark-bristechtonic-word-clear-background](https://support.bristechtonic.co.uk/hs-fs/hubfs/BrisTechTonic%20Website/Logos/dark-bristechtonic-word-clear-background.png?width=200&height=113&name=dark-bristechtonic-word-clear-background.png "dark-bristechtonic-word-clear-background")](https://www.bristechtonic.co.uk/?hsLang=en-gb) [mailto:hello@bristechtonic.co.uk](mailto:hello@bristechtonic.co.uk) Copyright © 2025, BrisTechTonic