---
title: How To Get The Most From Your Monthly Retainer
description: Learn how clients get the best SEO results by being responsive, prepared for meetings, sharing business updates, and trusting the process while staying engaged with strategy and optimisations.
---

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23 March 2026

# How To Get The Most From Your Monthly Retainer

### The clients who see the best results have a few things in common

### Be responsive

We often need things from you — content approvals, access credentials, information about a new service. The faster you turn these around, the more we can get done. Slow approvals are one of the most common causes of retainers underdelivering.

### Come to meetings prepared

Skim the report before the call. It means we spend the time on decisions and strategy rather than re-explaining data. Five minutes with the report makes a 45-minute meeting much more useful.

### Tell us about business changes

Launched a new service? Changed your target market? Moving premises? These all affect SEO. Don't assume we'll pick it up — tell us directly and we'll adapt the strategy.

### Trust the process — but ask if you're unsure

If something doesn't seem to be moving fast enough, ask us. What doesn't help is making changes to your website without telling us. Unexpected changes can undo optimisations or create technical conflicts.

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