How Umbrella Pages And Child Pages Work Together

What umbrella pages are

An umbrella page (also called a parent or category page) covers a general topic and links out to more specific child pages. The umbrella targets a broad keyword; child pages target specific variations.

A practical example

A clinic offering various injectable treatments might have:

• Umbrella page: Injectables — targets "injectables clinic [city]"
• Child page: Anti-Wrinkle Injections — targets "anti-wrinkle injections [city]"
• Child page: Profhilo — targets "Profhilo treatment [city]"
• Child page: Dermal Fillers — targets "dermal fillers [city]"

Each page targets a specific search term without competing with the others.

Why this works

Google rewards specificity. A page dedicated entirely to one treatment will almost always rank better for that treatment's search terms than a page covering five treatments at once.