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SEO On Squarespace — What Works And What To Watch

Squarespace and SEO

Squarespace is a well-designed, clean platform that handles many SEO basics correctly out of the box. It's a good choice for service businesses, portfolios, and smaller sites.

What Squarespace does well

  • Clean, fast-loading templates with good Core Web Vitals
  • Editable meta titles and descriptions
  • Automatic XML sitemaps
  • SSL included as standard
  • Built-in mobile responsiveness

Squarespace's limitations

  • Limited plugin ecosystem: No equivalent of Yoast or Rank Math.
  • Schema markup: Limited structured data options — custom schema requires injecting code manually.
  • URL structure: Some URL elements are fixed by the platform.

Our approach on Squarespace

We make the most of the built-in SEO tools, work carefully with available URL and page structure, and use code injection for schema where needed.