What A Heading Structure Is And Why Google Cares About It

What headings are

Headings are the structured titles within a page — H1, H2, H3, and so on. The H1 is the main page title. H2s are major section headings. H3s are sub-sections under those. Their SEO value comes from the underlying HTML tag, not visual styling.

Why it matters

Google uses your heading structure to understand what a page is about and how it's organised. A clear hierarchy makes it much easier for Google to read and index your content accurately. It also helps with featured snippets and AI search results.

Common heading mistakes we fix

• Multiple H1s: Every page should have exactly one H1.
• Headings for styling only: Making text bold and calling it an H3 just because it looks nice.
• Skipping levels: Going from H1 straight to H4 without H2s and H3s in between.
• No keywords in headings: Your H1 in particular should include your primary keyword naturally.