What AEO (Answer Engine Optimisation) Is And How It Relates To Your SEO

What AEO is

Answer Engine Optimisation (AEO) is the practice of optimising your content and online presence to appear in answers generated by AI-powered tools — Google AI Overviews, ChatGPT, Perplexity, Gemini, and similar platforms.

How it differs from traditional SEO

Traditional SEO focuses on ranking your pages for specific keywords. AEO focuses on getting your brand, expertise, or content cited as a source when AI tools answer questions in your area. The two overlap significantly, but AEO places extra emphasis on: clear structured answers, FAQ content, authoritative third-party citations, and brand consistency across the web.

Why it's increasingly important

AI search tools are growing in usage rapidly. If your business only exists in traditional search results and not in AI answer surfaces, your visibility is narrowing.

What we do for AEO

Our AEO service includes: optimising content structure for direct answer formats, implementing FAQ schema, identifying AI-cited sources in your sector, and outreach to build the third-party mentions that AI tools rely on. Available as a standalone service or as part of a broader SEO retainer.