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What Happens In Month 1 Of Your SEO Retainer

What to expect in your first month

Month 1 is all about foundations. Before we can improve anything, we need to properly understand where you are, what's working, and what's holding you back. Think of it like a new GP — they need your full history before prescribing anything.

What we do in Month 1

  • Technical audit: We crawl your website looking for issues that prevent Google from reading it properly — broken links, duplicate content, missing meta titles, heading structure problems, page speed issues, and more.
  • Keyword and competitor research: We identify the terms your customers are actually searching for and map out what your competitors rank for that you don't.
  • Page strategy: We build a prioritised plan of which pages to focus on first and what needs to change.
  • Quick wins: Where possible, we implement the highest-impact, lowest-effort fixes straight away.
  • Access and setup: We connect to your Google Search Console, GA4, and website.

What we don't do in Month 1

We don't start writing lots of new content. That comes later, once we've confirmed the right keywords, understood your tone of voice, and fixed the technical foundation first. Building content on a broken foundation is like decorating a house with damp walls.