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What Page Speed Means For SEO

The short version

Page speed is a confirmed Google ranking factor. A slow website will be penalised compared to a fast one, all else being equal. Beyond rankings, speed directly affects whether visitors stay or leave before the page loads.

How Google measures speed

Google uses Core Web Vitals to assess page speed and user experience:

  • LCP (Largest Contentful Paint): How long until the main content is visible. Should be under 2.5 seconds.
  • CLS (Cumulative Layout Shift): How much the page jumps while loading.
  • INP (Interaction to Next Paint): How quickly the page responds when clicked.

What causes slow pages

Common culprits: large uncompressed images, too many third-party scripts, heavy page builders, unoptimised fonts, and slow hosting.

What we do about it

Our technical audit checks your Core Web Vitals and flags the most impactful improvements. We'll always tell you what the fix is and what level of effort it requires.